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Web Promotion |
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Is Web (Internet) Promotion easy?
Although the theoretical background material of Internet Promotion is not complicated at all, in practice it is a very different story. Internet Promotion is a very challenging field that requires a lot of hard work, persistence and creativity.
How long does a business have to invest in Internet Promotion?
Picture Internet Promotion as a race – A race between Internet Promoters over the traffic of surfers, each attempting to draw more to his/her websites. If you stop running you find yourself way in the back.
Therefore, Internet Promotion is not limited to a time period. Internet Promotion should be an ongoing process along with the various different business activities.
How do I start an Internet Promotion?
Internet Promotion is a continuous series of projects. Each project defines a ToolMix to be used plus a touch of creativity. As like any other project, we should define what resources we have available and what is our set of goals.
See Triangle Model of Projects.
In any project you can always grab only two corners of the Project Triangle.
If you want a very good Internet Promotion that will yield results in a short time, you have to pay! For instance, set a high Pay-Per-Click amount for a very strong set of keywords using Google Adwords.
If you want a very good Internet Promotion while reducing your costs, you will be required to use various free tools available on the Internet to establish quality inbound links to your website. Furthermore, a very long stream of articles and blog posts should be submitted both internally in the website and externally in supporting websites. This process demands a lot of time.
If you want to promote your website in a very short time and with low costs you will have to be very creative and original. If you find a way do it quickly because other creative Internet Promoters will eventually find the window of opportunity an exploit it as well.
What is a ToolMix?
ToolMix defines the tools to be used in an Internet Promotion Project. The ToolMix defines the scope of usage per each tool. The tools include Article archives, Web directories, video promotion, Blogs, Viral Marketing, Promotions, link exchange, forums, Social networks and so on. The collection of tools is always changing – new ones appear, old ones perish, some are upgraded and some stay constant for years. A skilled Internet Promoter should be alert to these changes and upgrade the ToolMix he/she provides in Projects.
Inserted by Dir-It
Last modified at November 30th, 1999
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A website is part of the means to promote your business profitability and therefore the website should not become the main part in your business operation. Internet promotion has an important role in the business and the website is an important corner stone in it.
Inserted by Dir-It
Last modified at October 31st, 2011
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Webmercials are the new video commercial clips targeted specifically to be played via the web. As the Internet bandwidth improved over the years the video became a very dominant tool on the Web.
High quality webmercials are considered a tool to significantly increase the conversion rate, i.e. the probability that a visitor on the website becomes a customer. The actual text is less interesting with all the video clips playing around because people just do not like to read a lot.
Inserted by Dir-It
Last modified at November 30th, 1999
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Once upon a time we had the Navigator dominating the personal computer screens. The Internet Explorer IE had a hard time competing with Navigator till Microsoft bought IE and incorporated the IE browser into the Windows Operating System.
Today IE is competing with new browsers such as Fire-Fox and Chrome. Why should we care? As a surfer you should simply choose the browser with the best user experience for you. But if you are a website owner or a website promoter then it should matter.
Inserted by Dir-It
Last modified at November 30th, 1999
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