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Why use webmercials on your website? It is because people do not like to read a lot.
Most visitors will read the headlines plus one or two sentences. Only if the text is really catchy (catchy is not necessarily intelligent or interesting) the visitor will read more. Without any video on site the visitor will leave the website in about 10-15 seconds.
Why use webmercials on Youtube, Facebook and other social media? It is to enable viral marketing to take place.
It can be said that the video clips on the website are intended to the visitors where as the actual text is intended to the Search Engine Bots.
There is no precise recipe for the success of a webmercial. Webmercials are targeted to create an emotional response in the viewer in order to take action – order the product or the service. Viral Webmercials should be powerful enough for people to forward the clip to their friends and relative.
Webmercials require an appropriate video production. The video production requires the following:
- Proper equipment: Cameras, lights, decoration, etc.
- Proper presenters/actors: The presenters should be skilled enough to relate the marketing message and to create an appropriate emotional response.
- Proper content: Fit the video content and style to the targeted audience.
A lot of companies prefer webmecials above television advertisement. Good webmercials can be very effective and cheaper than television advertisement on prime time.
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